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Black Founders Ecom Pledge

The Black Founders Ecom Pledge was founded by Tiffany Johnson, Creator of Amazon’s  $150M Black Business Accelerator and as an invitation for the entire ecosystem of eCommerce  solution providers to provide Black-owned businesses and future founders with equitable access  to tools and resources needed to build, launch and scale a successful eCommerce business.  

The Benefits

These benefits are offered by companies who signed the Black Founders eCom pledge.


CLEARCO equity-free capital products are tailor-made for founders in all stages of their journey. Investments range from $10K to $20M and are paid via a revenue share agreement, plus a flat 4-12% fee. Scale your company and maintain 100% ownership and control.

Eligible Black-owned businesses will receive:

  • $10K to $20M and are paid via a revenue share agreement, plus a flat 4-12% fee

  • $500 additional credit upon being funded.

  • As a member of the Built For Launch community, Clearco is offering you an exclusive 1-hour business consultation & up to $1,000 credit on top of first capital advance.This comprehensive 1:1 review involves an in-depth analysis of your business growth across 20+ key metrics so you can scale to new heights.Sign up for your free consultation today and receive up to $1,000 off your first capital advance!*Your consultation includes:

    • 1:1 call with a Clearco representative

    • Data-driven insights and advice

    • Personalized partner recommendations

    • $1,000 off your first capital advance*


Fine print: *Offer expires at 11:59PM ET on December 31, 2022. Exclusive credit offer is only applicable to those who accept and receive their 1:1 Clearco consultation. Credit is defined as a contribution against fees owed.


Soona is virtual product photography studio. our revolutionary technology allows e-commerce businesses to get high quality, professional photos and videos of their products - without ever leaving their home. a business simply books a shoot on our platform, ships us their product, and joins the shoot online - where they can watch the magic happen live and even give the photographer feedback in real time. even better: any content purchased from the shoot is edited and delivered in a lightning fast 24 hours. Soona makes it easier and faster to get high quality product photos for your online store, website, social media and marketing - all in one collaborative and intuitive online platform.

Eligible Black-owned businesses will receive:

  • Free- that’s right FREE- Amazon Pack from Soona.

  • This includes 7 professional product images: 4 on a white backdrop and 3 lifestyle images. This gift is valued at $259 and is just for you! That’s not all! The images come with experiencing soona’s exclusive virtual photo shoot!


Fine print: *Offer expires at 11:59PM ET on December 31, 2022.


  •  If you know Black founders that would find this useful, please share this resource with them and encourage them to apply.  

  • If you work at an Ecom Solution Provider company that’s interested in joining this  initiative, please reach out to or complete our interest form here

Since 2005 Klarna has been on a mission to revolutionize the retail banking industry. Over 400,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, and Nike have integrated Klarna's innovative technology to deliver a seamless shopping experience online and in-store. With over 5,000 employees, Klarna is active in 45 markets and is one of the most highly-valued private fintechs globally, with a valuation of $45.6 billion. For more information, visit

Eligible Black-owned businesses will receive:

  • Klarna will offer discounted rates to eligible merchants. These rates are lower that Klarna’s standard pricing and will help black-owned businesses to save a considerable amount in Klarna process fees. To learn more please reach out to:

Application Process: 

  • Send an email to

  • Make sure the email title says: Built for Launch Referral - <Name of your business> 

  • Someone from our team will get back to you, provide the pricing and support you throughout the onboarding process 

Fine print: *Offer expires at 11:59PM ET on December 31, 2022.


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