Black Founders Ecom Pledge

The Black Founders Ecom Pledge was founded by Tiffany Johnson, Creator of Amazon’s $150M Black Business Accelerator and as an invitation for the entire ecosystem of eCommerce solution providers to provide Black-owned businesses and future founders with equitable access to tools and resources needed to build, launch and scale a successful eCommerce business.

WHY IS THIS IMPORTANT?

Black business owners continue to face a disproportionate number of challenges, namely access to capital, mentorship, social capital, and marketing. To generate long-term impact, it’s critical to foster wide-scale, intentional support of these businesses, thus, we’re launching a call to action for the ecosystem of eCommerce Solution providers to join us in creating equitable and sustainable solutions for Black-owned businesses and future founders in eCommerce.

CRITERIA FOR ACCESSING BENEFITS IN THE PLEDGE.

Applicants who wishes to take advantage of the benefits offered by the eCommerce providers below must reside in the United States, Identify as Black or African American, have an eCommerce Business or is in the process of starting one.

HOW TO APPLY TO THE BENEFITS OFFERED IN THE PLEDGE?

We understand that some applicants may not need each benefit offered in this pledge, so you can apply to access the individual benefits using the links/instructions provided below by our solution providers who committed to the pledge. Follow the instructions below, and our solution providers will be in touch to get you started.

The Benefits

These benefits are offered by companies who signed the Black Founders eCom pledge.

CLEARCO equity-free capital products are tailor-made for founders in all stages of their journey. Investments range from $10K to $20M and are paid via a revenue share agreement, plus a flat 4-12% fee. Scale your company and maintain 100% ownership and control.

Eligible Black-owned businesses will receive:

$10K to $20M and are paid via a revenue share agreement, plus a flat 4-12% fee
$500 additional credit upon being funded.
As a member of the Built For Launch community, Clearco is offering you an exclusive 1-hour business consultation & up to $1,000 credit on top of first capital advance.This comprehensive 1:1 review involves an in-depth analysis of your business growth across 20+ key metrics so you can scale to new heights.Sign up for your free consultation today and receive up to $1,000 off your first capital advance!*Your consultation includes:
- 1:1 call with a Clearco representative
- Data-driven insights and advice
- Personalized partner recommendations
- $1,000 off your first capital advance*

Fine print: *Offer expires at 11:59PM ET on December 31, 2022. Exclusive credit offer is only applicable to those who accept and receive their 1:1 Clearco consultation. Credit is defined as a contribution against fees owed.

Apply

Soona is virtual product photography studio. our revolutionary technology allows e-commerce businesses to get high quality, professional photos and videos of their products - without ever leaving their home. a business simply books a shoot on our platform, ships us their product, and joins the shoot online - where they can watch the magic happen live and even give the photographer feedback in real time. even better: any content purchased from the shoot is edited and delivered in a lightning fast 24 hours. Soona makes it easier and faster to get high quality product photos for your online store, website, social media and marketing - all in one collaborative and intuitive online platform.

Eligible Black-owned businesses will receive:

Free- that’s right FREE- Amazon Pack from Soona.
This includes 7 professional product images: 4 on a white backdrop and 3 lifestyle images. This gift is valued at $259 and is just for you! That’s not all! The images come with experiencing soona’s exclusive virtual photo shoot!

Fine print: *Offer expires at 11:59PM ET on December 31, 2022.

Apply

GETTING INVOLVED

If you know Black founders that would find this useful, please share this resource with them and encourage them to apply.
If you work at an Ecom Solution Provider company that’s interested in joining this initiative, please reach out to contact@builtforlaunch.com or complete our interest form here

Since 2005 Klarna has been on a mission to revolutionize the retail banking industry. Over 400,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, and Nike have integrated Klarna's innovative technology to deliver a seamless shopping experience online and in-store. With over 5,000 employees, Klarna is active in 45 markets and is one of the most highly-valued private fintechs globally, with a valuation of $45.6 billion. For more information, visit Klarna.com

Eligible Black-owned businesses will receive:

Klarna will offer discounted rates to eligible merchants. These rates are lower that Klarna’s standard pricing and will help black-owned businesses to save a considerable amount in Klarna process fees. To learn more please reach out to: builtforlaunch@klarna.com.

Application Process:

Send an email to builtforlaunch@klarna.com.
Make sure the email title says: Built for Launch Referral - <Name of your business>
Someone from our team will get back to you, provide the pricing and support you throughout the onboarding process

Fine print: *Offer expires at 11:59PM ET on December 31, 2022.

Black Founders Ecom Pledge

WHY IS THIS IMPORTANT?

CRITERIA FOR ACCESSING BENEFITS IN THE PLEDGE.

HOW TO APPLY TO THE BENEFITS OFFERED IN THE PLEDGE?

The Benefits

Get exclusive updates on additional benefits