Innovative social enterprise for underserved businesses and creatives, Built For Launch LLC., announces plans to host Black In Ecom 2022 in Atlanta, GA, to share tips for building a successful online business
Atlanta, GA is set to host the world’s largest black eCommerce conference, Black In Ecom, in August, as Tiffany Johnson and her team at Built For Launch, LLC. continue in the pursuit of leveling the playing field for underrepresented founders, startups, and students. The hybrid event will hold on August 13 and 14, featuring over 20,000 Black founders, future founders, and solution providers across industries.
“I plan to make Atlanta, Ga home of this yearly conference, to bring more businesses to Atlanta through thousands of attendees, corporate sponsorship, and help develop the economy by providing this platform to help launch new successful eCommerce businesses in the City of Atlanta.” - Tiffany Johnson, the founder of the conference, and creator of Amazon’s $150M Black Business Accelerator.
The business environment has not been particularly favorable to persons from minority communities, a phenomenon that has made it even more difficult for black founders across age groups to make headway in their respective industries. However, some exceptional entrepreneurs have been able to make the best of the situation, defying all odds to become a sought-after brand, with the likes of Tiffany Johnson, the creator of the popular Amazon's $150m Black Business Accelerator, setting the pace in this aspect.
Tiffany has continued to reiterate her commitment to seeing other black entrepreneurs grow, leading to the creation of Black in Ecom. The 2022 edition of the event is the first-of-its-kind gathering of the world’s most innovative founders, brightest minds, and trailblazing DTC brands for two days, creating a platform to connect and discuss ways of helping underserved businesses succeed.
Black in Ecom will feature speakers who are experts in their fields. There are lots of exciting and informative activities lined up for attendees, including over 4 tracks, over 20 speeches, and panels. The speakers will be sharing their wealth of knowledge on how to build, launch, and scale a successful eCommerce brand in 2022.
About Built For Launch
Built For Launch was founded by Tiffany Johnson, a passionate online entrepreneur, to level the playing field for underrepresented founders, startups, and students. The social enterprise aims to create event experiences to connect